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QR Code Marketing – An Interview with Mike Wehrs CEO of Scanbuy

by / / Published in How To Use QR Codes

Lately, I can’t have a discussion about QR codes, without someone saying that they heard that they are on the way out.  I totally disagree, but it does seem that a lot of confusion exists in the QR code world right now.

Since the state of a market is often reflected in the pulse of its industry leaders, I decided to check in with Scanbuy CEO Mike Wehrs, and seek his opinion.

Scanbuy, in case you are not familiar with the company, is now in its 13th year and has an impressive client roster that includes Coca-Cola, UPS, Taco Bell, Starbucks, Staples, HP and many others.    The company’s mobile apps are used in over 140 countries every day and functionality includes scanning, price comparison, QR code creation and more.     Wehrs joined Scanbuy as CEO and President in August of 2010.

Based in NYC, Scanbuy also has offices in 8 other countries.  It also claims to have “the largest and oldest patent portfolio of any company in the industry, with over 30 rights granted, covering the entire barcode strategy.”   The company is privately held and is backed by Motorola Mobility Ventures, Motorola Solutions Ventures, Hudson Ventures, and Masthead Venture Partners.

Wehrs described business as “pretty darn good”.     One area that is particularly hot is CPG, or Consumer Packaged Goods.  It is “off the charts” right now.  The reason is that QR code integration “allows them to engage with their customers on an unprecedented level with campaigns that are limited only by the imagination of their marketing team.”    There is also strong demand from QSR (quick serve restaurants).
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