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QR Codes in the News

by / / Published in Qr Codes Retail

QR monkey and Indigitous have launched a QR Code vertical for retailers called ExtraTags.

The idea is to transform ordinary hangtags into dynamic mobile advertisements with QR Codes and an online tool that creates mobile web pages.

The basic version of ExtraTags includes a content management dashboard, template library manager, branded mobile web page generator, hosting, print ready QR generation and export, social sharing, multimedia and user analytics.

The premium and custom versions have even more features including a promotions module that allows the display of promotional content based on inputs of date ranges, specific products and retail locations. I think this is a great feature because it gives the consumer an added incentive at the time they are in the store and contemplating a purchase.

QR Code Vertical for Retailers

We’re already seeing a sharp increase in mobile commerce – online sales conducted over a mobile device. Even more consumers are using their mobile devices as shopping tools to find stores, gather product information, compare prices, etc.
Results from a recent survey by Foresee Results, for example, showed that “Compared to last year (2009), about three times as many people are using their phones for product research purposes (in 2010).”
As more and more consumers bring this tool into the retail environment, it will be imperative for retailers and brands to supply them with a contextually appropriate mobile experience. As the Foresee people put it “Any retailer not making huge strides in developing user-centric mobile shopping apps is missing a huge opportunity.”
Other conclusions from the Foresee survey:
Future purchase: …shoppers who are highly satisfied with a mobile website (have
satisfaction scores of 80 or higher) say they are 30% more likely to purchase from that retailer
online and 30% more likely to purchase offline.
Loyalty and market share: Compared to dissatisfied mobile shoppers, those who are highly
satisfied are 33% more likely to buy from that retailer the next time they buy similar merchandise
(customer loyalty), 34% more committed to the brand, and 26% more likely to return to the
company’s website.
Positive impression of the retailer overall: Satisfied mobile shoppers are 32% more satisfied
with the retailer overall than dissatisfied shoppers.
Positive word-of-mouth recommendations: Highly satisfied mobile shoppers are 35% more
likely to recommend the website to a friend, family member, or colleague than are dissatisfied
shoppers.

We’re already seeing a sharp increase in mobile commerce – online sales conducted over a mobile device. Even more consumers are using their mobile devices as shopping tools to find stores, gather product information, compare prices, etc.
Results from a recent survey by Foresee Results, for example, showed that “Compared to last year (2009), about three times as many people are using their phones for product research purposes (in 2010).”
As more and more consumers bring this tool into the retail environment, it will be imperative for retailers and brands to supply them with a contextually appropriate mobile experience. As the Foresee people put it “Any retailer not making huge strides in developing user-centric mobile shopping apps is missing a huge opportunity.”
Other conclusions from the Foresee survey:

Future purchase: …shoppers who are highly satisfied with a mobile website (havesatisfaction scores of 80 or higher) say they are 30% more likely to purchase from that retaileronline and 30% more likely to purchase offline.

Loyalty and market share: Compared to dissatisfied mobile shoppers, those who are highlysatisfied are 33% more likely to buy from that retailer the next time they buy similar merchandise(customer loyalty), 34% more committed to the brand, and 26% more likely to return to thecompany’s website.

Positive impression of the retailer overall: Satisfied mobile shoppers are 32% more satisfiedwith the retailer overall than dissatisfied shoppers. Positive word-of-mouth recommendations: Highly satisfied mobile shoppers are 35% morelikely to recommend the website to a friend, family member, or colleague than are dissatisfiedshoppers.

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