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QR Codes Invade Sports

by / / Published in QR Codes In Sports

Britain’s female beach volleyball champions are renting out their rears in an advertising deal that encourages spectators to photograph their behinds.

Zara Dampney, 24, and Shauna Mullin, 26, have turned their bottoms into their bottom line by wearing bikini briefs with a Quick Response (QR) code printed on the back where it will catch the eye of spectators.

When photographed on a smartphone, the code takes the user to a specific website – in this case, for bookmakers Betfair.

qrcodes invade sports volley ball
When photographed on a smartphone, the code takes the user to a specific website – in this case, for bookmakers Betfair.

The professional players complained only last week that Brits still see female beach volleyball players as sex symbols rather than sports stars.

But despite their declared determination to get away from their ‘Baywatch with balls’ image, the British champions’ unique advertising deal encourages spectators to photograph their bottoms.

Tthe bikini-clad duo – Britain’s first-choice beach volleyball pairing for London 2012 – are believed to have been paid a substantial five figure sum by betting firm Betfair for sponsorship rights to their behinds.

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