What Are the Advantages of Dynamic QR Codes Over Static QR Codes?
I have been using QR Codes since 2011 when I saw them being used all over the world in my travels. When I came back to Australia I thought they would also take off here as it is a great system for taking people from physical to digital content.
Unfortunately I was wrong and in 2019 I was getting ready to close down my generator business. Then covid came.! I went from 6 clients to hundreds of clients.
QR Codes have become an essential tool for businesses, marketing, and everyday convenience. While both Static and Dynamic QR Codes serve similar functions, Dynamic QR Codes offer several powerful advantages that make them the preferred choice for businesses and organisations.
In this post, we’ll explore Advantages of Dynamic QR Codes Over Static and why they’re a smarter investment. Two codes going to the same place.
A. Edit the Destination Anytime
One of the biggest Advantages of Dynamic QR Codes Over Static is that you can change the URL or destination without needing to reprint the code. This is perfect for:
- Updating a landing page for a new promotion
- Changing contact details without replacing printed materials
- Adjusting links in real-time for different campaigns
Example: A restaurant prints QR Codes on menus linking to their online ordering page. With Dynamic QR Codes, they can update the menu link whenever needed without reprinting menus. Maybe you get a new supplier so you can change it all in a split second.
B. Track Scans and User Data
Unlike Static QR Codes, Dynamic QR Codes provide valuable analytics. You can track:
- The number of scans
- The time and location of scans
- The devices used
This data helps businesses refine their marketing strategies based on real-time user engagement.
Example: An event organiser uses Dynamic QR Codes on posters. By analysing scan locations, they can see which advertising spots get the most traffic.
C. Enhanced Security Features
Dynamic QR Codes often come with security options, such as password protection or expiry dates. This makes them ideal for:
- Exclusive event tickets
- Limited-time promotions
- Internal company documents
Example: A company shares a Dynamic QR Code for employee-only resources but sets it to expire after 30 days.
D. More Functionality with Fewer Limitations
Static QR Codes store information directly in the code itself, making them complex and harder to scan when too much data is embedded. Dynamic QR Codes, on the other hand, only store a short redirect link, making them:
- Easier to scan
- More visually appealing
- Able to store more complex data
Example: A real estate agency places Dynamic QR Codes on property signs linking to virtual tours. The codes remain clean and scannable, even with ongoing listing updates. One of the many Advantages of Dynamic QR Codes Over Static
E. Cost-Effective for Long-Term Use
While Static QR Codes are free to generate, they lack flexibility. If you need to update a Static QR Code, you must print a new one. Dynamic QR Codes, while usually requiring a subscription, save businesses money in the long run by avoiding reprinting costs.
Example: A retailer prints Dynamic QR Codes on product packaging. When their website URL changes, they update the link instantly without recalling products.
Sumary: The Smarter Choice for Businesses
Dynamic QR Codes provide unmatched flexibility, trackability, and security, making them the best option for businesses looking to improve their marketing and engagement strategies.
Whether you’re running a small business, a marketing campaign, or an event, Dynamic QR Codes offer long-term benefits that Static QR Codes simply can’t match.
Advantages of Dynamic QR Codes Over Static are now much easier to see if you are running any kind of business.
Looking to get started? Create your Dynamic QR Code today!Â
Do you want a free Static QR Code Generator then click here.
