Smart QR Code Strategies for Business
A QR code for business is just like any other marketing tool—it requires planning and research. Simply generating a QR code with your webpage URL and hoping for scans won’t be effective unless you have a large, engaged audience. To maximise impact, a strategic approach is key.
What Is A QR Code?
A QR Code is a Quick Response (QR) code—a scannable 2D barcode that instantly connects users to digital content. Mobile devices can scan it to access information, websites, contact details, and more. It can serve multiple purposes, from redirecting customers to a webpage (the most common use) to sharing a WiFi password, digital business card, or promotional content.
QR codes come in two types: static (fixed data) and dynamic (editable and trackable). Your marketing strategy determines the best QR code type, and you’re not limited to just one. With a simple scan, users can quickly access URLs, brochures, mobile apps, and other key information—without typing a thing.
QR Codes: More Than Just a Link
We produce thousands of QR Codes and can see what businesses are doing. Like any marketing you need an irresistible offer. Just sending people to your home page is not a good strategy. Of course you can do this as part of your strategy however it should be mixed with other marketing techniques.
By using a Static QR Code, which is a one time code in that it cannot be updated or changed, you can link to your homepage and use the QR Code in media both off line and online. Static QR Codes are free. The URL or information is embedded directly into the QR Code. This can cause the code to become quite dense and hard to scan so for large information it is better to send the user to a online platform, and then use a URL shorter to generate the QR Code.
Watch this video to learn more about our Static QR Code generator.
Generate Your Static QR Code
Here at QR Codes Australia, we provide a free Static QR Code Generator so you can make as many free QR Codes for business.
1. Go to the free Static QR Code Generator
2. Choose the style of your QR Code.
3. Enter the required information.
4. Change the color, though I suggest you use a separate program for this. Here is a link to my video on How to Decorate Your QR Code.
5. To spice it up a bit, choose a different design or add in your logo.
6. Add a frame to tell your visitors where they are going.
7. Use the options for size and precision. Medium is usually fine.
8. Save the QR Code, and download in one or all of three formats – PNG, SVG, PDF.
Test and Download Your Static QR Code
Before you print your QR code for business on promotional materials, test it several times. Send it to friends, scan on different devices etc. Once you’ve tested your QR Code successfully, your ready to add it to your marketing material.
If you intend to use QR codes on any digital platforms like a webpages, social media etc, download it in PNGÂ formats. If you going to use it in offline or traditional print formats then download the PDF or SVG files for your printer.
Do Static a QR Code Expire?
No, a static QR Code never expires. The only way it becomes unreadable is if the pattern or alignment is physically damaged. Since the information is permanently embedded in the QR code’s black-and-white matrix, it remains scannable indefinitely.
Power Up Your Marketing with Dynamic QR Codes
You’re not limited to just one type of QR code for business. We use a mix of Static and Dynamic QR Codes. While Static QR Codes are ideal for single-use functions, a Dynamic QR Code for my business offers more flexibility. It’s specifically used for URLs, allowing you to change the destination without altering the original QR code.
Unlike static QR codes, the information isn’t directly embedded in the code itself. Instead, a database link is inserted, enabling you to update the destination through a self-managed platform—even after printing. This means you can modify both the content and function of the QR code anytime, as often as needed.
Another major advantage? Scan analytics. The database tracks insights such as scan count, date, time, general location, and device type, helping businesses refine their marketing strategies. Below is an example of how a Dynamic QR Code appears in your account.
Watch this video to learn more about our Dynamic QR Code Solution.
QR Code Marketing Ideas That Work
QR code marketing benefits various industries. Common QR code uses appear in social media promotion, virtual shopping and non-contact product sale.
- Product Information – This can include history, technical details, stories and mush more.
- Feedback collection – After purchase could include feedback form etc with a bonus for entering information
- Location finding – Links to maps for directions to your business, a conference, pickup information.
- Social Media visibility – they can be used to take your viewers to special content or link your social media from flyers etc.
- Customer acquisition – Generate QR codes for your special offers and discounts and facilitate your new customers to find you in seconds.
- Increased app downloads – one QR Code can link to both Android and IOS apps with one scan.
- Lead generation – You can create your QR code for providing free resources or a trial for products that leads to a contact form.
- SMS and email marketing –For SMS marketing, you can try the SMS QR code generator, which sends SMS to the linked number — scan QR code to text SUB to 2365 and avail of this 40 % discount.
