Make Your QR Codes Unique and Marketing-Ready
Customize QR Code designs to add interest and value to your marketing campaigns, whether using a Static and Dynamic QR Code. We design our QR code decorations separately from the generator since they cannot be changed once applied, whether using a static or dynamic QR code. The dynamic feature only allows you to update the destination after creation.
This is your guide to customize QR Code for a design that is both visually appealing and highly functional.
Essential Tips To Customize QR Codes
One – When adding colour to customize QR Code, ensure high contrast for easy scanning and always test it. Avoid light or washed-out colours, and make sure printed copies also maintain strong contrast. Dark-background QR Codes, known as inverted codes, may not be compatible with all scanners, so use them with caution.
Two – Grab your customer’s attention by adding an image to the centre of your QR Code, whether it’s your logo or a simple phrase like “Scan Me!” Opt for clear, sharp illustrations, as detailed images can appear distorted or blurry. Make sure the image enhances the QR Code without obstructing key elements to keep it fully scannable.
Three – Give customers a reason to scan your QR Code by telling them what to expect. Add a call to action in the centre or around the QR Code if it already includes a logo. While logos can be quite large, always test to ensure they don’t interfere with scanning.
Four – If space allows, indicate where the QR Code leads, such as a PDF or website, to boost user confidence. Maintain a proportional square shape when customising, as distortions like stretching or slanting can make it unreadable. A properly shaped QR Code ensures easy recognition and seamless scanning across all devices.
Bringing Your Custom QR Code to Life
To customize QR code, we use a free online graphic editor similar to a basic version of Photoshop. Below is a video demonstrating exactly how I use the software, which can be applied to many other tasks as well. This approach allows for unlimited edits, giving you greater flexibility for adjustments and testing.
