Online Business QR Codes: How Small and Medium Online Businesses Can Use QR Codes to Boost Engagement and Sales

Since 2001 I have been running my own online businesses selling everything from software to websites, training to eBooks etc.  Back in those early days receiving money online was extremely difficult and getting cheques in US funds hard to process in banks.

In 2011 things had been changing rapidly and it was a lot easier having online products and stores. I then found QR Codes and started selling them however not many Australian businesses were interested in Online Business QR Codes.

Since Covid, Australia has become very familiar with QR Codes and hence my business has done quite well. Online business has also grown exponentially and the humble QR Code has also opened up all sorts of opportunities. It is the perfect way to take people from the physical to digital realm.

Online Business QR Codes are simply a graphic you generate and then add to any material you provide customers, suppliers etc.

A free Static QR Code is great for long term or high density marketing pointing to speical deals etc. It can never be change and lasts fore ever.

A Subscription to a Dynamic QR Code can be changed many times and provides statistics so is great for targeted marketing etc.

Whether you’re selling digital products, shipping physical items, or simply sending thank-you emails, online business QR Codes offer an easy way to connect with customers and increase sales. If you’re still unsure how QR Codes can help, read on for some practical ideas and tips!

Using QR Codes for Physical Products

QR Code Video Tutorials

One of the best uses of Online Business QR Codes is including them with physical products.

Imagine you sell handmade candles or artisanal coffee. By adding a Online Business QR Codes to the packaging, customers can scan the code to access a special offer for their next purchase, learn more about the story behind your brand, or even watch a video tutorial on how to use the product effectively.

For example, businesses like Stitch & Story use QR Codes on their product packaging, allowing customers to access step-by-step knitting tutorials. The Online Business QR Codes add a personal touch and keep customers coming back for more.

Sending Offers with Invoices and Thank-You Emails

Let’s say you’ve just completed a sale and are sending out an invoice or thank-you email.

Why not include a QR Code with an exclusive offer for the next purchase? It’s a simple way to show gratitude and encourage repeat business.

Plus, the Online Business QR Codes can lead directly to a landing page that offers discounts, early access to new products, or a loyalty program sign-up.

An Aussie example is Stuck on You, a business that sends QR Code-driven offers in their post-purchase emails, offering personalised discounts that customers can access straight from their phones.

Digital Products: A Seamless Connection

QR Codes on Coasters

If your business is primarily digital, Online Business QR Codes can still be a fantastic tool. This round QR Code goes on all boxes, invoices etc plus we can use on merch when at business functions etc.

You can use them to offer downloadable resources, special bonuses, or exclusive content. For instance, if you sell eBooks, online courses, or design templates, a QR Code could lead customers to bonus content that’s not available anywhere else.

Take Canva, for example. They often incorporate Online Business QR Codes in their marketing emails, allowing users to quickly access design tips and tutorials to enhance their digital creations.

Dynamic vs. Static QR Codes: Why It Matters

Now, let’s talk about the big difference between dynamic and static QR Codes.

Static QR Codes are fixed, meaning that once they’re created, you can’t change the URL or content. Be careful though as many companies say they are free but after a short time send you an invoice. How to tell if they are free.

Dynamic QR Codes, on the other hand, are a game-changer. You can edit the content behind them anytime without needing to change the printed code.

This flexibility is essential for small businesses that may need to tweak offers or update landing pages without reprinting materials.

Dynamic QR Codes also offer tracking features, meaning you can see how many people are scanning your codes, when they’re doing it, and from where. It’s a handy way to track customer engagement and optimise your marketing campaigns.

Combine this with a Google UTM and you will have access to much more stats and also live real time information.

Creative Ways to Use QR Codes

Here are a few extra ways to integrate QR Codes into your business strategy:

  • Business Cards: Add a QR Code that links to your portfolio or product catalogue.
  • Receipts: Include a QR Code at the bottom of your e-receipts, linking to a feedback form or review site.
  • Pop-Up Shops: If you attend markets or pop-up events, a QR Code can direct people to your online store for easy mobile shopping.

A local example is The Wash House, a laundromat business that uses QR Codes in its shopfront and receipts to offer discounts and gather customer feedback.

Benefits of QR Codes for Your Online Business

  • Cost-effective: QR Codes are cheap to create and can be added to nearly anything, from emails to packaging.
  • Engagement: They provide an interactive way for customers to engage with your brand.
  • Convenience: Customers can access your offers, resources, or information with just a quick scan.
  • Analytics: Dynamic QR Codes give you access to important data, helping you refine your marketing.

Online Business QR Codes Summary 

QR Codes are a versatile tool for small to medium online businesses, whether you’re selling physical or digital products.

They can boost customer engagement, offer personalised experiences, and help build lasting relationships. From adding them to your packaging to including them in emails and invoices, the possibilities are endless.

Plus, by using dynamic QR Codes, you get the added benefit of flexibility and trackable data.

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