QR Code Analytics
What are UTM codes, and why are they so important?
“UTM” stands for “Urchin tracking module.” Urchin Software Corporation was acquired by Google in 2005, and their software laid the groundwork for what we now know as Google Analytics.
UTM codes are bits of text you can add to a link that tell Google Analytics (as well as other analytics tools) a little bit more information about each link. You can see how to create in the video below.
They are easy to apply to both static and dynamic QR Codes how because of their length better to use a shortner in static generation to reduce the complexity of the QR Code. Lets watch the video:
URL Campaign Builder
This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.
By adding campaign parameters to the destination URLs you use in your ad campaigns, you can collect information about the overall efficacy of those campaigns, and also understand where the campaigns are more effective.
For example, your Summer Sale campaign might be generating lots of revenue, but if you’re running the campaign in several different social apps, you want to know which of them is sending you the customers who generate the most revenue.
Or if you’re running different versions of the campaign via email, video ads, and in-app ads, you can compare the results to see where your marketing is most effective.
When a user clicks a referral link, the parameters you add are sent to Analytics, and the related data is available in the Campaigns reports.
Just by learning about UTM links you can also improve your marketing and advertising strategies.
We have quite a few customers that come and say their QR Code is not working yet all they did was print it on a flyer and left it at the front door.
Its like putting one add in the radio, TV, magazine etc. Its not going to work. The beauty of the QR Code is it can go on your products, invoices, envelopes and a whole range of places.
QR Codes for all types of uses.
I get called a lot of times during the week with people in Australia wanting to know more about QR Codes so let’s sort it out for you.
Two Types of QR Codes There are basically two types of QR Codes. They are Static QR Codes and Dynamic QR Codes.
Static QR Codes
A static QR Code is one that is produced via a program and the destination is not able to be edited or changed after creation. It provides no stats and is usually free to create. We have a free generator on our site here. These are fine if all you want is to send people to the same place forever because once created it cannot be changed. Good for business information etc. Our Free Static Generator
Dynamic QR Codes
A dynamic QR Code is built via a database which means the destination can be changed at any time and it can also provide statistics. To order your Dynamic QR Code go to our Dynamic QR Codes Generator