Incorporating QR Code Marketing Ideas Into Your Strategy
QR Code marketing ideas can be as simple as integrating a small QR Code into your physical and digital products, as well as administrative materials.
QR Codes have rapidly transitioned from obscurity in Australian business and marketing to becoming a key tool for most businesses, driven by the impact of COVID-19. Having created QR Codes for nearly a decade, I’ve witnessed firsthand their growing adoption by businesses and organizations across Australia.
We are very behind in Australia. If you have traveled abroad, you see QR code marketing ideas everywhere especially in Asia where they link QR Codes to payment systems using WeeChat. However, we are catching up.
In fact at the end of 2019, I was going to close down my business and then Covid19 came along. Suddenly every business was exploring QR Code marketing ideas to implement contactless sign-ins, my business flourished. In the end, it got so busy I created a free system that all businesses could use and implement immediately.
Innovative QR Code Marketing Ideas for Business Growth
Now that almost everyone knows what a QR Code is and how to scan it, you can leverage QR Code marketing ideas for a variety of other purposes.
Virtual Business Card – Share contact information via a QR Code.
Storing Text Messages – A QR code can be generated to store a text message (such as medical details, pet information, emergency contact numbers, or other important data). When scanned, the QR code displays the stored text instantly. If the text is hosted on the cloud, users can update the information anytime without needing to regenerate or reprint the QR code.
Contactless menu and sign-ins at restaurants – Checkout my blog about this. How to Make a QR Code Contactless Sign In or Menu
Pre-filled email –Â Allows users to quickly draft a pre-filled email by scanning a QR code. When scanned, the QR code automatically opens an email client with a predefined recipient, subject line, and message, ready to send.
Contactless Payments –Â Retailers or Merchants need to set up an account with a payment processor like Stripe or PayPal, then generate a QR code. You enter the amount that the consumer owes, and they scan the QR code with their smartphone to pay.
Dial a number – This is a convenient way to instantly dial a phone number when scanned. This is commonly used for customer service, emergency contacts, business hotlines, and appointment bookings.
Unlock Discounts or Coupon Codes – This is a smart way to engage customers and boost sales. When scanned, the QR code can reveal a discount code, promotional offer, or a link to a special deal, making it easy for users to redeem offers.
Share location coordinates via Google Maps – Most QR generators have a section called Geo Location which allows you to add a destination and then will create the QR Code for you. Our free and dynamic generator have this function.
Schedule an event with a reminder in the calendar – Create the event and add the website link to a QR Code.
Connect to Wi-Fi – Stores may use a QR code to enable their customers to automatically connect to the store’s Wi-Fi.
Subscribe to a social media profile – Attach profile link to a QR Code. Some generators have a special section to generate the QR Code adding little incentives.
Direct users users to the app store –Â This can be found on specialized generators and allows you to add the different stores into a QR Code that then picks the right one depending on the phone’s model.
Interactive business tour – When scanned, the QR code can provide an interactive and engaging way for customers, clients, or employees to explore a business, facility, or product/service offerings through a virtual tour, guided video, or informational content.
Get in touch with us for expert guidance and custom solutions tailored to your QR Code marketing ideas.
If you want to dive right in then simply use our free QR Code Generator or purchase a range of dynamic QR Codes through our store.
