Well, we have come to the final lesson in the QR Codes For Business Crash Course. I sure hope you have enjoyed your lessons and learned a lot about how QR codes work and how you can use them in your own
business.
Today we are going to talk about how to perfect using the QR code in your own business.
As we well know QR Codes have been appearing more and more in businesses, big and small that want to make an impact on the customers. Since the QR code can contain such a wide variety of information inside it, it makes for a very interesting marketing tool that can help arouse the interest of potential customers.
You may have noticed that these handy little codes are popping up everywhere. In magazines, advertising materials, business cards, product packaging and even on movie posters.
As we well know QR codes can be used for a number of things:
– Name tags & business cards
– Product specs
– Automatically looking up an address on Google Maps
– Email newsletter signups
– {Paypal “Buy Now” links|Paypal order links|Paypal “Buy Now” buttons}
– Social media sites
– Videos on sites like YouTube
We also know that the typical use for QR codes is to direct people to a website but that’s really just scratching the surface. They can be designed to autofill information on a web form, look up addresses automatically on Google Maps or even create a text message with the content automatically filled in.
However, there are rules on how to make the most out of QR Codes and let the people who see it, get the most out of the time they spent decoding it.
There may be times when including a QR code as an afterthought or that you never tested it because you were in time crunch to release the latest advertisements.
This is not the way to get the most out of it. By not ensuring that the code works, you risk more money by having to, at the very least, make changes to the QR code that you put on the posters; and worse, you may have to pull down and change the entire poster that you put up that includes a properly working QR code. This kind of dampens the spirit of having to put up a new poster and being excited about the possible profits it can give you, only to hear that the code that you put did not work and you have to redo it all over again.
While there are many styles of including the QR code in your business to make it work for you, allowing the QR code to stand out on its own is better than designing a very stylish advertisement but makes it hard for people to know where the actual code is.
Another that you need to remember when including QR codes in your marketing campaigns is to make the QR code worthwhile for the person concerned. While it is hard to quantify the worth of the QR code once it is decoded, you can include a small discount code, downloads, freebies, or anything that you can think of, just make sure that the data that is contained in the QR code is actually relevant to your marketing campaign and not some random stuff that you make the customer spend their time decoding the code.
Once you invest in the time and effort in perfecting your marketing strategy using these QR codes, you will see that people will make an effort in making the most out of your hard work. Most people already know what QR Codes look like and how they can decode it, so you only need to ensure that they can do it where they are and they get their money’s worth just by doing it. Just like Pavlov when he made his experiments in animal behavior, conditioning the mind is 80 percent of the sale of the product, the last 20 percent is just a reward for actually doing it.
As we close this final lesson I would like to thank you again for joining me and I sincerely hope that you have learned a lot about how QR code work and how you can use them in your own business!
Please feel free to contact me if you have any questions about how to effectively.
A PDF Document Answering many of the QR Code questions suitable for tablets and Computers Download 1.8 MB
