QR Codes For Business
QR Codes have been appearing more and more in businesses, big and small, that want to make an impact on the customers. Since a QR code can contain a wide variety of information inside it, it makes for a very interesting marketing tool that can help arouse the interest of potential customers.
You may have noticed that these handy little codes are popping up everywhere. They are found in magazines, advertising materials, business cards, product packaging and even on movie posters.
Uses of QR codes for Business:
– Product specs
– Automatically looking up an address on Google Maps
– Email newsletter signups
– Paypal “Buy Now” or order links
– Social media sites
– Videos on sites like YouTube
We also know that the typical use for QR Codes for business is to direct people to a website but that’s really just scratching the surface. They can be designed to auto fill information on a web form, look up addresses automatically on Google Maps or even create a text message with the content automatically filled in.
However, there are rules on how to make the most out of QR Codes for business and let the people who see it, get the most out of the time they spent decoding it.
There may be times when including QR Codes for business as an afterthought or that you never tested it because you were in time crunch to release the latest advertisements.
This is not the way to get the most out of it. By not ensuring that the code works, you risk more money by having to, at the very least, make changes to the QR code that you put on the posters; and worse, you may have to pull down and change the entire poster that you put up that includes a properly working QR code.
This kind of dampens the spirit of having to put up a new poster and being excited about the possible profits it can give you, only to hear that the code that you put did not work and you have to redo it all over again.
While there are many styles of including the QR Codes for business and make it work for you, allowing the QR code to stand out on its own is better than designing a very stylish advertisement but makes it hard for people to know where the actual code is.
Another that you need to remember when including QR codes in your marketing campaigns is to make the QR code worthwhile for the person concerned.
While it is hard to quantify the worth of the QR Codes for business once it is decoded, you can include a small discount code, downloads, freebies, or anything that you can think of, just make sure that the data that is contained in the QR code is actually relevant to your marketing campaign and not some random stuff that you make the customer spend their time decoding the code.
Once you invest in the time and effort in perfecting your marketing strategy using these QR codes for business, you will see that people will make an effort in making the most out of your hard work.
Most people already know what QR Codes for business look like and how they can decode it, so you only need to ensure that they can do it where they are and they get their money’s worth just by doing it.
Just like Pavlov when he made his experiments in animal behavior, conditioning the mind is 80 percent of the sale of the product, the last 20 percent is just a reward for actually doing it.
As we close this final lesson I would like to thank you again for joining me and I sincerely hope that you have learned a lot about how QR code work and how you can use them in your own business!
Contact QR Codes Australia if you have any questions about how to effectively use QR Codes for your business needs.
You may also download the QR Codes Australia eBook to discover everything you need to know about using QR codes effectively from marketing strategies to best practices and innovative ideas.
