Elevate Customer Feedback: How Australian Organisations Can Use QR Codes for Customer Surveys
When I started creating QR Codes back in 2011 for customers, the majority were for customer feedback or simple information. Then covid came along and businesses started using them for all sorts of things. Product info, menus, payment etc.
Many have forgotten the importance of customer feedback and yet it is simple to do and very cost effective.
Businesses today need to have a greater understanding of their clients as cost of living and competition grows.
Understanding customer needs and feedback is more crucial than ever for businesses and organisations. Traditional methods of gathering feedback, such as paper surveys or email forms, can be cumbersome and time-consuming for both customers and companies.
QR Codes for Customer Surveys – a modern, efficient, and engaging way to collect customer feedback seamlessly. Let’s explore how Australian organisations can leverage QR Codes for customer surveys to boost engagement and gather valuable insights.
The Power of QR Codes in Customer Surveys
QR Codes, or Quick Response Codes, have become common in our daily lives. These versatile tools can be scanned using a smartphone camera, instantly directing users to a designated web page or digital form.
For customer surveys, QR Codes offer a convenient and interactive way for customers to provide feedback without the hassle of lengthy forms or manual entries.
This is really where the magic happens as you can make it as simple as possible with just a couple of questions and then offer a coupon or bonus for doing the survey. Change it anytime without changing the code. You can even use our free static QR Code.
Easy Setup and Instant Access
Setting up QR Codes for Customer Surveys is straightforward. Your organisation or business can use various online QR Code generators, such as QR Codes Australia, to create customised codes linking to their survey forms.
Once generated, these codes can be printed on receipts, displayed on posters, or included in email newsletters. Customers simply scan the code and are immediately taken to the survey page.
Boosting Response Rates with Convenience
One of the primary benefits of using QR Codes for Customer Surveys is the convenience they offer to customers.
Imagine a scenario where a customer visits a café and receives a receipt with a QR Code at the bottom. Instead of filling out a paper survey or typing a URL, the customer can scan the code and quickly complete a digital survey while enjoying their coffee.
This ease of access significantly increases the likelihood of customers participating and providing feedback. Add to that a 10% discount on their return visit and you are now using marketing 101 with no real upfront costs.
Real-Time Feedback for Quick Adjustments
QR Codes for Customer Surveys provide organisations with real-time feedback, enabling them to make quick adjustments and improvements.
For example, a retail store might display a QR Code at the exit, inviting customers to share their shopping experience. By reviewing the feedback promptly, the store can address any issues or enhance positive aspects, ensuring a better experience for future customers.
Engaging and Interactive Elements
QR Codes for Customer Surveys can include various interactive elements to keep respondents engaged.
Questions can be tailored with multiple-choice options, star ratings, and comment sections. Additionally, organisations can add thank-you messages or incentives, such as discount codes or entry into a prize draw, to encourage participation.
For instance, a hotel could offer a free drink voucher to guests who complete a QR Code survey about their stay.
Types of QR Codes for Customer Surveys
A QR Code is basically a redirection service that means your customers do not have to type in a long url but just scan. You can send them to a website or embed simple info in the qr code like wifi passwords, text etc.
There are two types of QR Codes you can use to link to your surveys. They are Static and Dynamic.
Static QR Codes are a one time generation which cannot be edited ever and will always scan to the original destination. Where you direct the scanner to go however can be changed if it is at the same address.
Using any number of online survey forms provide the opportunity to change the contects without changing the QR Code.
12 best free survey tools and form builders
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Google Forms for the fastest form creation
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Microsoft Forms for Microsoft 365 integrations
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Tally for versatile pop-up forms
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Jotform for building forms from a template
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SurveyPlanet for question templates
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Cognito Forms for accepting payments on your forms and surveys
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youengage for creating interactive forms and surveys (that look good)
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Zoho Survey for short, business-oriented surveys
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forms.app for generating a form with AI
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Formbricks for product teams
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Fillout for Notion and Airtable users
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Zapier Interfaces for automation
Most survey software has a free simple forms you can change and udate at any time. If
Dynamic QR Codes can also be used for the more complex surveys allowing you to use the same QR Code and change the destination at any time. We use these more for short term events and then recyle the QR Code for the next event pointing to a different survey.
Flexibility and Updateability
Dynamic QR codes allow you to change the URL or content they point to without changing the code itself.
This means if you need to update your survey questions or link to a new survey or other information, you can do so without reprinting or redistributing new QR codes.
This flexibility ensures that your surveys are always current and relevant. For example when a sale is over you can redirect to your website etc.
Case Studies: Successful Implementations
Several Australian organisations have successfully implemented QR Codes for Customer Surveys to enhance customer feedback collection. Here are a few examples:
- Restaurants and Cafés: Many eateries now place QR Codes on their menus or table tents, prompting customers to rate their dining experience. This method has proven effective in gathering feedback quickly and addressing any concerns immediately. Check out how The Coffee Club uses QR Codes to engage customers.
- Retail Stores: Clothing stores like Cotton On use QR Codes on their receipts to gather feedback on customer service and product satisfaction. This real-time data helps them improve customer experience and stay competitive.
- Event Venues: Large venues such as The Sydney Opera House use QR Codes to collect feedback from attendees about their events. This information is invaluable for refining future performances and enhancing overall guest satisfaction.
Getting Started with QR Codes for Customer Surveys
If you’re ready to implement QR Codes for Customer Surveys in your organisation, here are a few simple steps to get started:
- Choose a QR Code Generator: Select a reliable QR Code generator that offers customisation options. QR Codes Australia is a great place to start.
- Design Your Survey: Create a concise and engaging survey using tools like Google Forms or SurveyMonkey. Keep questions short and relevant to encourage completion.
- Generate and Test the QR Code: Link the QR Code to your survey and test it to ensure it works seamlessly across different devices.
- Promote the Survey: Display the QR Code prominently in your physical and digital spaces. Use eye-catching designs and clear calls-to-action to encourage scanning.
- Analyse Feedback: Regularly review the feedback collected through QR Code surveys and use the insights to make informed decisions and improvements.
By incorporating QR Codes into your customer feedback strategy, you can enhance engagement, gather valuable insights, and continuously improve your offerings.
It’s time to take the leap and make QR Codes for Customer Surveys a breeze for your Australian organisation.
