QR Codes for packaging covers a wide range of industries and systems so in this article I hope I can help and provide some solutions for your packing needs.
Table Of Contents
- What are QR Codes for Packaging?
- Purpose of QR Codes for Packaging
- What industries can use QR Codes for Packaging?
- Uses for QR Codes for Packaging
- How to boost sales with QR Codes for Packaging
- Bulk QR Codes for Packaging
- Loyalty programs using QR Codes
What are QR Codes for Packaging?
QR Codes have revolutionised the market by enabling a simple graphic (QR Code) to be attached to a wide range of packing material and products. These will then link your customers with online product information, product reordering, manuals, specifications etc.
These QR Codes for packaging can be used by large companies right down to the small home based business.
The additional advantage is that it can also reduce your support and customer retention by supplying added information re your product or service to build a grater relationship with your customer.
QR Codes For Packaging can be deployed in a few different ways from simply generating a code with our free Static QR Code Generator to your website or information. You can also use a Dynamic QR Code which will also provide stats and by using a Google analytic UTM even wider insights to your customers.
Purpose of QR Codes for Packaging
QR Codes are used on packaging for a multitude of reasons. In the video above it has saved the business the need to print paper reordering and information sheets.
Not only that but they can also change the information, have different codes for different products, run specials and new product information.
So the main purpose for using QR Codes for packaging is to link and build customer retention.
What industries can use QR Codes for Packaging
I just went through our customer list and was surprised at the range of products that were already using QR Codes for Packaging.
Lots have actually placed the QR Code on their product however many products have no room for a QR Code like jewellery etc and so they have added it to the packaging the product comes in.
You have already seen in the video a small industry using it in packaging however they are also used in new cars, containers, fruit and vegetables, machinery and parts and so much more.
In the Asian Pacific region, Korea and Japan, including China have implemented QR Codes as a means of using packaging to serve as a medium of translator between the physical and digital worlds.
QR Codes on smart packaging and product labels instil trust in consumers letting them know about their product origin, steps involved in its manufacturing, logistics, and ingredients.
Uses for QR Codes for Packaging
We have already discussed some of the many uses of QR Codes on packaging however here are some more.
People like knowing things, especially about stuff that they’re spending money on. Using a QR code to provide additional information about your product is a great way to free up space on the package.
The QR code can share nutritional facts, reviews, or even some sort of video or backstory about you or your product.
To get your creative juices flowing about how QR Codes can work for your boxes and parcels, here are our top 5 examples of Dynamic QR Codes available with QR Codes Australia generators.
* Connect customers with social media channels
* Bring products to life through video
* Add PDF manuals and brochures
* Get on-on-the-spot feedback
* Inspire with a digital eBook or Magazine
* Develop a loyalty program
* Coupons, Specials and Discounts
How to boost sales with QR Codes for Packaging
The previous methods are usually how brands leverage QR Codes on their packaging. You can also incorporate the following actions to help impact a brand’s ROI and boost sales –
QR Codes for product information – Customers these days want to know more about their products, and the demand for transparency is more than ever. The more information you can provide about your products, the more likely the customer will purchase the product, and the faster the decision will be made.
QR Code Linking to Loyalty Programs – We will look at this more in depth in a later section below.
A customer loyalty program is a system where a business offers rewards to its customers who make frequent purchases. From a business perspective, it’s a tactic used to encourage customers to repeatedly buy from your business.
According to Invesp, it costs five times as much to attract a new customer than to keep an existing one. This is why it’s so important for small businesses to turn one-time buyers into loyal, repeat customers.
Initiating communication – can help greatly in understanding the customer and retargeting them to serve better. This can be generating a call to customer support, link to social media where they can use live chats, link to zoom calls of an email form on your website.
Bulk QR Codes for Packaging
This is not just for packaging but really anywhere you want bulk QR Codes. One of our customers needs hundreds of different codes for his overseas sales so they can be scanned and confirm arrival. We produce these as static QR Codes as they are one time use.
We have also done bulk QR Codes for offices where they have printed and attached to the door and students or staff can scan to get all the relevant information for that room by linking to a dedicated webpage we set up. This saved scraps of paper all over the entrances and saved a lot of time and money.
Another bulk project we did was for local council who used Dynamic QR Codes to link to Development Applications rather than having to mail them out on request.
Loyalty programs using QR Codes for Packaging
Statistics show that 60% of sales for a business is initiated from the existing customers.
It is also noted that by increasing customer retention even by 5% boosts profits by 25%-95%
By using QR Codes for smart packaging and linking to your Loyalty program you can boost sales and retain customers.
Let’s say a customer scans a QR Code on a soft drink container and the landing page alerts the customer that they have received bonus points, with which they get another can free.
This approach works wonders with customers. 67% of loyal customers spend more than fresh customers.
In addition to that, QR Codes can also be used to collect reviews and feedback from the customers to improve their product quality.
There are lots of different types of customer loyalty programs, like refer-a-friend programs that offer customers a discount if their friend signs up or makes a purchase, reward points programs, and programs that provide free perks.
To learn more about effective loyalty programs visit Help Scout and their 5 Effective Customer Loyalty Programs for Small Businesses
QR Codes for Packaging is about enabling you to take your customers from physical world to digital world where you can enhance their experience.
A packaging QR Code is one that communicates relevant product details with consumers to help them learn more about the product, its benefits, and its uses. Packaging QR Codes serve as a valuable medium for sharing all kinds of information with consumers at every stage of the consumer buying journey.