Using a QR code to provide additional information about your product is a great way to free up space on the packaging or the product it self.
QR codes on product packaging promote customer engagement and brand awareness, as well as knowledge about the product itself. The more transparency the customer has, the more they are going to trust you and continue to purchase more from you instead of choosing another brand.
A QR Code also uses a small amount of real estate allowing for a wider range of information on the product or packaging.
Nutritional Information
Use QR Codes on food packaging to share nutritional information and allergens contained in the product. Consumers can scan these QR Code food labels while shopping in the aisles and access in-store information to sway their buying decisions.
The QR code can share nutritional facts, reviews, or even some sort of video or backstory about you or your product. Keep in mind that this content can be changed at any time.
QR Codes on food packaging to enhance social media engagement
Make your social media handles accessible to consumers via QR Codes on your food packaging. Ask them to post a review and tag your brand online, or direct them to your latest posts for a like and share. Curate fun social media games to boost your brand appeal and elevate the consumer experience.
QR Codes on Packaging
QR Codes can be printed on different types of product packages – primary, secondary, and tertiary packaging.
E-tailers are now increasingly implementing QR Codes on their packages as it not only reveals crucial data about the manufacturer but also engages customers via discount coupons, deals, future product planning’s, line-up of collaborations, et al.
Upon scanning these QR Codes, consumers can rate and review the product too.
Brand Awareness
According to a RetailDive, nearly 60% of consumers search for product information on their phones whilst shopping.
Placing QR Codes on or next to the product and even on tags can empower customers with more information about the product they are purchasing and encounter seamless transactions to enhance their online shopping experience, thus contributing to an omnichannel retail strategy,
Most consumers’ biggest woe is that the products on the internet are unreliable, not secure or don’t have enough reviews. Brands fail to target these pain points before reaching out to their audiences.
Mechanical and tooling QR Codes
Hy-Brid Lifts first launched custom QR codes in 2019, giving mechanics quick and simple access to all product manuals, pre-start inspections, safety instructions, and more. Hy-Brid Lifts recently added a feature to the QR code to submit service tickets directly from the QR webpage.
Service Manager. “Adding QR codes to all of our machines made it that much easier for users to find the information needed to service and maintain Hy-Brid Lifts,” said JJ Beimborn,
Service Manager. “The new ticket submission feature streamlines the entire process. It’s an easy-to-use resource for customers to quickly provide all the information our service team needs to properly troubleshoot any unforeseen issues.”
How To Use QR Codes for Worker Saftey
QR Codes can help you avoid accidents and mishaps that happen in handling equipment. You just need to create QR Code and link training videos to it. And paste it on the equipment.
Upon scanning via a smartphone, the workers will be redirected to those videos. This way, you can provide instant guides to workers.
QR Codes In the Field Equipment
Many-a-time, you want to give detailed information about the equipment. But the limited space allows you to provide only selective information.
With QR Codes, you can add details such as ownership, destination, and use of that machinery/equipment in current project and timeline of delivery.
Plus, you can use QR Codes for technical documentation. That is, you can encode key information about the equipment such as weight, height, and materials used in its production.
QR Codes for Home Products
In a similar way you can provide care and usage information on products around the home from Mattresses, kitchen equipment, Lounge care and TV trouble shooting.
Move outdoors and gardening equipment etc can all have links to your product and additional services and offers.
Identify workers effortlessly
You can create a personal profile of every worker in the database. In this, you can add details such as their contact information, skill set, and training level.
And then encode all this data in a dynamic or static QR Code. You can also update the information whenever required. And these QR Codes can be placed on helmets which engineers wear, tags or passes etc.
Industrial QR Code Applications Possible:
- Accurate inventory monitoring and data control
- Ability to link to media downloads, i.e. MP3, PDF, Video
- Convenient links to service history, maintenance schedules, product information
- Onsite access to technical manuals and equipment schematics
- Easy access to web, order, customer support or product pages
- The ability to dial a telephone number or transfer contact information instantly
- Physical Asset Management
QR Codes for loyalty programs
As consumers have grown more susceptible, brands and businesses have become more inventive in their offerings. Ergo, in-store promotions, payments, rewards, and loyalty programs are now easily available via QR Codes.
Businesses love loyal customers, and for a virtuous cause – 67% of loyal customers spend more than new ones.
And, it costs about 5-25X to invest in a new customer than to retain an existing one.
According to Juniper, 4 billion mobile-based loyalty cards will be activated by 2022, out of which QR Code-based loyalty programs are set to grow by 5.3 billion.
So that is just a small sampling of how to use QR Codes in any business or organisation. They are small, cheap and easy to implement.
