Are QR Codes in Australia Still Relevant in 2024?
Are QR Codes Still Relevant in 2024? Due to covid outbreak in 2020, QR Codes have become an integral part of our digital lives. Once considered a fading technology, they’ve made a significant comeback, particularly in the wake of the global pandemic. As we head into 2024, it’s worth exploring the relevance and application of QR codes in Australia.
I started QR Codes Australia in 2011 and by 2019 I had a grsand total of 10 customers. In fact I was about to close it down however due to christmas and family obligations decided to leave it till the new year.
The story starts here and my little business took off. This enabled us to redo the software and make a modern system for generating and managing your Dynamic QR Codes. Are QR Codes Still Relevant in 2024? Absolutely
So if your new to QR Codes there are basically 2 types. A static and a Dynamic. Both use the same technology so when you place a url and generate the QR Code it is in there forever. The difference is that with a dynamic QR Code the url entered is a database link url which allows you to change the database and hence change the destination of the QR Code.
The Current State of QR Codes
QR codes have seen widespread adoption across various industries in Australia. From retail and hospitality to healthcare and government services, these quick response codes have simplified many aspects of everyday life.
The global QR Code Labels Market size is projected to reach $1268.1 million by 2026, a substantial increase from $916.7 million in 2020. This growth trajectory indicates a sustained interest and utility in QR technology. Are QR Codes Still Relevant in 2024.? The answer is yes.
QR Codes in Retail and Branding
In the retail sector, brands have been harnessing the power of QR codes for a more immersive customer experience.
These codes link to product information, promotional videos, and even augmented reality experiences, offering consumers a more interactive and informed shopping experience.
The potential for QR Codes in FMCG brands (Fast Moving Consumer Goods) and retail is vast, as they provide a bridge between physical products and the digital world. So this raises the question are QR Codes Still Relevant in 2024. The simple answer is yes.
QR Codes for Information Sharing
Australia’s use of QR Codes extends beyond retail.
For example, they are being piloted on humanitarian supplies for more efficient information sharing. The use of QR Codes on humanitarian emergency relief supplies can guide and support local partners to effectively distribute those supplies to communities who need them the most.
QR Codes also allow people affected by crisis to access information about the supplies they receive.
This application highlights the versatility of QR Codes in providing accessible and targeted communication, crucial in time-sensitive and critical situations.
The Convenience Factor
The convenience of QR codes is undeniable. They have made transactions and information access quicker and more seamless.
However, this convenience sometimes leads to fatigue, as seen in the restaurant industry where customers have expressed weariness over ordering food and drinks via QR codes. Me personally I love using QR Codes in some restaruants etc as it is quicker and no need to line up.
The biggest problem I see is the retailer not having a good system so they simply dont work. The second is the retailer does not understand the need for a QR Code to be of hoigh contrast for good scanning. Using highly reflective metals make them highly unreliable because of lighting etc.
If retailers do not do their homework and get a good system and quality QR Codes then it will simply not work and a waste of a very desireable assett.
Security Concerns
With the rising use of QR codes, there’s an increased risk of phishing scams. These scams use QR codes to direct users to malicious websites, posing a significant cybersecurity threat.
It’s crucial for users to remain vigilant and for businesses to ensure the security of their QR code systems to maintain trust and safety.
- Use a Trusted QR Code Scanner: Download a reputable QR code scanner app from a trusted source. …
- Verify the Source: Be cautious when scanning QR codes received via email, text messages, or social media. …
- Check the URL: Before proceeding to a website via a QR code, take a moment to check the URL.
Looking Ahead Are QR Codes Still Relevant in 2024
The future of QR codes in Australia seems promising, with their applications expanding across various industries. Their relevance in 2023 and beyond is anchored in their ability to evolve with technological advancements and user needs.
As long as they continue to offer convenience, enhanced experiences, and value, QR Codes will remain a significant part of the Australian digital landscape.
Conclusion
In conclusion, QR Codes are not only still relevant in Australia in 2023, but they are also thriving. Their versatility, convenience, and adaptability to various applications make them a technology that will continue to grow and evolve.
However, it’s crucial to balance their use with user experience and ensure robust security measures are in place to mitigate risks.
