QR Code Trends have shown that they are being widely used in various industries and have become an increasingly popular way to store and transfer information.

The most prominent application for QR codes, outside of grabbing your details at a bar or restaurant, will be in advertising. Being able to add QR codes to adverts can provide the ability to track the effectiveness of an ad. Each ad type or even ad location could have a different QR code.

Brauz founder and CEO, Lee Hardham, is another who sees rapid adoption of QR trends by retailers enabling more efficient and convenient experiences for consumers.

QR codes are particularly pertinent to the modern shopping process as they deliver functional benefits such as content distribution and omni-channel connection.

“In physical locations likes stores, or on packages, they allow shoppers to quickly and easily understand details about a product or service, to access coupons or other incentives, or to sign up for loyalty programs or other CRM programs,” Crump explains.

“At Landor & Fitch, we see QR codes as an important new tool in the brand transformation toolkit. QR codes are integrated into our designs for connected packaging and connected experiences. This converts packages, and even products themselves, into a piece of media that can bring a brand’s unique value proposition to life.”

QR Code Trends

Quick Response (QR) codes have been widely used in various industries and have become an increasingly popular way to store and transfer information. In recent years, the following trends have been observed in the use of QR codes:
  1. Increased use in marketing and advertising: QR codes are being used by businesses to promote products and services, provide special offers and discounts, and create interactive experiences for customers. QR Code trends show this is increasing rapidly.
  2. Contactless payments: QR codes are being used as a contactless payment method, especially in countries where cashless transactions are becoming more common.
  3. Improved security: QR codes have been enhanced with new security features, such as encryption and dynamic QR codes, to prevent counterfeiting and ensure secure data transfer.
  4. Expansion into new industries: QR codes are being used in industries such as healthcare, education, and logistics, to streamline processes and improve efficiency.
  5. Greater accessibility: QR codes are becoming more accessible to people with visual impairments, through the use of audio-based scanning systems and text-based descriptions.

Overall, QR code Trendsshows they continue to grow and evolve, as they offer a convenient, efficient, and versatile way to transfer information and connect with customers.

qr code business card ree

QR Code Trends & Statictics 2022

According to recent statistics, the use of QR codes has continued to grow in popularity. Here are some key statistics from 2022:
  1. Global QR code usage: In 2022, the global QR code market was valued at over $10 billion and was expected to grow at a compound annual growth rate (CAGR) of over 20% from 2022 to 2027.
  2. Mobile payments: QR codes were used for over 1 billion mobile payments globally in 2022, with a value of over $100 billion.
  3. Retail industry: In the retail industry, QR codes were used for over 50% of all in-store purchases in some countries, as customers found them to be a convenient and fast way to make payments.
  4. Marketing and advertising: QR code trends show they were used in over 70% of all marketing campaigns, as businesses sought to provide customers with a seamless and engaging experience.
  5. Education sector: QR codes were used in over 90% of educational institutions, as they provided a convenient and efficient way for students to access course materials and information.

Overall, these statistics highlight the growing QR Code trends in popularity and widespread use of QR codes across various industries and regions.

qr code trends 26 years

Huge Potential Using QR Codes for Mmarketers

Yes, there is a huge potential for marketers to use QR codes to reach and engage with their target audience. The QR Code trends is not slowing down after covid and new industries jumping onboard. Here are some ways in which QR codes can be used in marketing:

  1. Direct linking: QR codes can be used to directly link to a specific URL, making it easy for customers to access additional information about a product or service.
  2. Interactive experiences: QR codes can be used to create interactive experiences for customers, such as product demos, virtual tours, and quizzes.
  3. Mobile payments: QR codes can be used for mobile payments, making it easy for customers to make purchases on-the-go.
  4. Lead generation: QR codes can be used to gather customer information, such as email addresses and contact details, to build a database for future marketing campaigns.
  5. Personalized marketing: QR codes can be personalized for each customer, allowing businesses to provide targeted, relevant offers and promotions.

Overall, QR codes offer a flexible and versatile way for marketers to reach and engage with customers, providing a seamless and convenient experience. This is showing the QR code trends are continually rising


    Pin It on Pinterest

    Share This