The Reason I Started to provide QR Codes
Back in 2011 my business was mainly developing websites for businesses and organisations and mobile phones had just started to come to prominence in the market.
The first smartphone in Australia arrived on the 11th July 2008, the 3G iPhone. It took a few years to really become used by businesses and consumers alike however the online content did not keep up so businesses were madly building separate mobile website so consumers did not have to scroll and zoom to see content.
In 2011 we built 800 mobile websites for customers and associates plus taught many marketers how to make them. They were very basic. You may remember them.
The biggest problem back then was getting people to visit your website as we were still using a lot of offline marketing back then.
Enter the QR Code and I thought I found a winner.
Here was a simple solution that allowed businesses to take people from printed content to online content by simply scanning a Code with their smartphone. Unfortunately for the next 9 years it was a continual uphill battle and the business seemed destined to fail.
In 2019 we made a trip to China to visit my son and his wife and our 2 grand children. They were working as teachers in an International school. There I saw QR Codes being used for everything from product information to full ecommerce solutions.
The Pandemic Saved my QR Code Business.
By the end of 2019 I believed I had invested enough into this QR Code so was getting ready to close it down and was planning to do it in Feb 2020 and we all know what happened.
The great thing is that now everyone has access to QR Codes as many new phones have the scanner built into the phone and there are also plenty of free scanners around. We like the Trend Micro scanner for android and IOS as it checks for viruses and bad urls.
Trend Micro QR Scanner for Android and IOS:
- Scans all QR codes easily, quickly, and safely
- Dangerous apps or websites are blocked and reported instantly
- It contains no 3rd-party advertisements
- You can scan from the live camera or from saved images
- It’s 100% Free.
So now we come to 2022 and so many businesses realising what a great system QR Codes are for directing customers from traditional marketing materials to online materials.
They use them for products, marketing, payments, maintenance, signups, promotions, coupons, hospitality and so much more.
As of Jan 2022, 62.5% of the world’s total population had access to high-speed mobile internet
Internet users have also grown by 4% from Jan 2021 to Jan 2022. Here, 92.1 % of device ownership belongs to mobile phone users.
Fast mobile internet makes it easy for users to download and view content shared by marketers. For example, accessing a webpage or downloading an app.
Everyone knows that there are hundreds of free QR Code scanning apps available on app stores. Popular app stores are Apple App Store, Google Play Store, and Windows Store. But smartphone owners still have to download one to scan a QR Code, right? Not anymore.
Most smartphones now come with a QR Code scanning feature built into the stock camera app. These include iPhone, Xiaomi, Motorola, Samsung, and Lenovo to name a few.
Even if this feature is not available, there are popular apps that now come with inbuilt QR Code scanning feature. Apps such as Snapchat, Pinterest, WeChat, UC Browser, Opera Mini, Chrome (iOS), Samsung Internet, Bing Search, Firefox 8.0, and Paytm (India). The list is endless.
Did you know that Apple added an in-built QR Code scanning feature to its native camera? This rolled out in the iOS 11 update in Sept 2017. What does that tell you?
That as QR Codes started picking momentum, even Apple joined the suite. We are an Australian based QR Code supplier with servers in Melbourne Australia.