10 reasons to use Dynamic QR Codes
Dynamic QR codes offer several benefits compared to static QR codes. Here are 10 reasons to use dynamic QR codes:
Editable content:
Dynamic QR codes allow you to edit the content associated with the qt code even after it has been printed or distributed. This means you can update the information without having to reprint the code.
This is a wonderful way to test various marketing platforms. One month you may send the QR Code to your Fcebook page, another month your Youtube page and so on then compare the interactions to the ones you send direct to your web page.
Unlike Static QR codes, which contain fixed information, dynamic QR codes can be modified to redirect to different web sites. This flexibility makes them useful in situations where the content linked to the QR Code needs to be changed or updated frequently.
Tracking and analytics:
Dynamic QR codes allow you to track how many times the code has been scanned, when and where it was scanned, and other valuable analytics.
Our Dynamic QR Codes come with built-in analytics and tracking capabilities that allow you to monitor the number of scans, the country location of the scans, and other relevant data. This tracking functionality provides valuable insights into the performance and reach of your QR code campaign, allowing you to assess its effectiveness.
It also helps with data-driven decisions for future improvements or optimizations.
Customizable design:
Dynamic QR codes can be customized with your brand colors, logo, and other design elements to make them more visually appealing and increase their effectiveness.
Customization of Dynamic QR Codes:
- Branding: Brands can incorporate their colors into the QR code design. This helps in maintaining brand consistency across marketing materials.
- Logo Integration: A logo or an icon can be placed right in the center or at any other position of the QR code. This not only makes the QR code more recognizable but also instills a sense of trust as users can identify the brand behind it.
- Custom Shapes & Patterns: Beyond just colors and logos, the squares or dots that make up a QR code can also be customized into different patterns or shapes that align with a brand’s aesthetic.
Error Correction:
If an error is found in the URL or information associated with a dynamic QR code, it can be easily rectified without the need to reprint or redistribute the code. This flexibility allows for efficient and cost-effective corrections, ensuring that the code remains accurate and up-to-date.
This is also great if you want a QR Code for printing before the url is active like a new website or a special page for a promotion.
QR codes have built-in error correction capabilities. This means they can still be recognized and correctly read even if they are partially damaged or obscured. The level of error correction is determined by the percentage of the QR code that can be damaged or obscured while still being readable.
There are four error correction levels for QR codes:
- Level L (Low):
- Allows the QR code to still be read even if about 7% of it is damaged.
- Level M (Medium):
- Allows the QR code to still be read even if about 15% of it is damaged.
- Level Q (Quartile):
- Allows the QR code to still be read even if about 25% of it is damaged.
- Level H (High):
- Allows the QR code to still be read even if about 30% of it is damaged.
A few considerations about these levels:
- Size: Higher error correction levels result in more complex and larger QR codes since more data is required for error correction.
- Use Cases: If you expect the QR code to be in conditions where it might get damaged (e.g., outdoors, high foot traffic areas, or on packages), using a higher error correction level would be advisable.
Cost Effective
QR codes have become a cost-effective solution for businesses and marketing due to their digital nature and wide applicability. Here’s why:
- No Printing Costs for Digital Distribution: When used in digital formats like emails, websites, or social media, QR codes eliminate the need for costly printing.
- Versatility: One QR code can link to websites, videos, PDFs, or apps. This multipurpose nature eliminates the need for multiple promotional materials, consolidating costs.
- Dynamic QR Codes: These can be updated to link to new content without reprinting the code, offering adaptability without added expense.
- Analytics: QR codes can provide data on user engagement, allowing businesses to tweak strategies without investing in separate tracking mechanisms.
- Direct Engagement: QR codes can lead consumers directly to online stores, promotional deals, or information pages, minimizing intermediary costs.
- Space-saving: Detailed information can be provided through a QR link, allowing promotional materials to be more concise and less expensive to produce.
- Interactive: They bridge the physical and digital worlds, enhancing user engagement without the costs of more elaborate tech integrations.
- Environmentally Friendly: Reducing the need for printed materials can lead to lower production costs and less environmental impact.
- Global Reach: QR codes are universally recognizable, allowing businesses to tap into global markets without language-specific promotional costs.
- User Familiarity: With the rise in mobile technology, users are accustomed to scanning QR codes, eliminating the need for businesses to invest heavily in educating their audience.
In summary, QR codes streamline marketing efforts, reduce material costs, and enhance user engagement, offering a cost-effective strategy for modern businesses.
Expire Content:
You can set expiration dates for the content linked to a dynamic QR code. In the image below are the options. Under conditions you can choose a date or number of scans and once reached you redirect the QR Code to a different URL.
This is useful for promotions or events that have a specific end date.
Integrate with Other Technologies:
This is all done server side where you send the scanner of the QR Code. The QR Code itself cannot determine what the user wants till they put in some information.
By creating a page or linking system they can see all you have to offer. This can be done for free on many platforms like Instagram and also speciality sites.
Here is one of my Bio Links I use in my footer of my emails. https://bizlinks.info/Quentin
Dynamic QR codes can be integrated with other tools and platforms for automation. For instance, upon scanning, they can trigger the addition of a calendar event, initiate an app download, or add a contact.
Engagement:
Dynamic QR Codes can provide Stats etc in two ways.
- The base foundation will provide analytics and stats of the basic functions
- 2. By using goole UTM or other programs stats system you can get a much wider range of statistics.
By providing real-time feedback and analytics, businesses can adjust strategies immediately to maximize engagement. For example, if a specific QR code in a certain location isn’t performing well, strategies can be tweaked.
Flexibility:
A single dynamic QR code can be used for multiple campaigns or purposes. For instance, a restaurant can use the same QR code for a menu one month and a special event the next.
QR Code technology is the easiest to implement and with QR Code readers and scanners now native in smartphones from Apple, Samsung, Huawei, Xiaomi, and Google, the adoption rate will only continue to go up from this point on.
We realeased our software in 2011 and in 2019 only had a handful of clients. Covid came and changed everything now everyone knows about QR Codes. This is why businesses of every kind are adapting and using QR Codes in so many ways. This is just 10 reasons to use Dynamic QR Codes but there are many more.
Growth Factors:
Mobile Penetration: With the rise of smartphones, QR codes have become more accessible. Modern smartphones don’t require a separate app for scanning; the built-in camera suffices.
Financial Transactions: In regions like China and India, QR codes are central to many mobile payment solutions. For example, platforms like WeChat Pay and Alipay in China, and Paytm in India, heavily rely on QR codes for transactions. We are now seeing that come to Australia and surrounding countries.
Versatility: From digital tickets to product information to augmented reality experiences, the use cases for QR codes have expanded.
Global Spread: Regions that were initially slow to adopt QR codes, like North America and parts of Europe, saw increased acceptance, especially post-COVID.
Integration with IoT: As the Internet of Things (IoT) continues to grow, QR codes can serve as an interface between physical objects and their digital twins or related digital information.
Conclusion
Obviously I am bias however I have also seen a lot of success stories using our QR Codes. As one of the key producers of Static and Dynamic QR Codes here in australia we happy to help in any way possible. I love talking with businesses and solving problems to do with QR Codes. Contact us today if you have any questions.
